During our tutoring meeting this Tuesday, Staffan mentioned engrossment as a term worth checking out.
The following article is based on a user study of gamers, in which immersion is mentioned as a three point scale where the lowest level is 'engagement', followed by 'engrossment', and the highest level is 'total immersion'.
http://portal.acm.org/citation.cfm?id=985921.986048&coll=Portal&dl=GUIDE&CFID=19056125&CFTOKEN=32395460
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